Robert Bahoshy is an independent business consultant with offices in Seal Beach, CA and Ketchum, ID with particular expertise in identifying emerging niche markets. Highlights include Adviser to Xyience / Ultimate Fighting Championship (mixed martial arts competition in octagon) in areas of co-branding, development and distribution of performance based nutritional products. He developed the business plan and Strategy for Eye Safety Systems (ESS) Ketchum, ID, recently sold to Oakley in excess of $150 million. ESS established itself as the top military eye safety goggle supplier within the US and numerous other governments throughout the world. Bob co-founded the (The Snake River Beverage Co.), the first nutritionally enhanced beverage company, which was sold to the Carlyle Group, Washington DC. Past corporate experience includes: CEO of Sanjiu Pharmaceuticals (the US subsidiary of the largest pharmaceutical Co, in China); Founding member of NNFA agreement between USA and China; Director of Business Development and Sales for IFF (the largest flavor / fragrance company in the world).