Bruce Burke is a veteran marketing executive with more than 20 years experience in the industry and a pioneer in applying brand-marketing disciplines to professional sports.  Burke is recognized for his efforts in launching team, league and event branding initiatives at the very highest level of pro-sports, demonstrated in creating lucrative business opportunities for sports marketers and sponsors alike, branding elite professional sports organizations and national brands including, the NHL, NFL, MLS, USTA, the US Open Tennis Grand Slam, Heineken, and SoBe. Burke served as the NFL’s VP, Advertising and Brand-Marketing for 12 years, where he launched and led the NFL’s in-house advertising and design division to support the league’s diverse corporate branding initiatives, contributing to the game’s unparalleled popularity and immensely profitable multi-billion dollar enterprise. His accomplishments remain visible on the NFL’s playing fields and game broadcasts today as 14 NFL team identities were conceived under his direction. Burke was also instrumental in the launch of The NFL Experience, the NFL’s fan interactive traveling theme park constructed each year at the Super Bowl’s host city, Super Bowl branding initiatives, and served as executive producer of many NFL live events and productions.